MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on scheduled programming via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and